HIGHLY CONCENTRATED FORMULA: 14 years of research and development culminated in this, completely dentist formulated, natural toothpaste: It is completely free of: fluoride, SLS, Glycerin and sulfates and non GMO. ADVANCED HYDROXYAPATITE TECHNOLOGY WITH NANOXIM PLUS OMYACARE (remineralizes your teeth and de-sensitizes within weeks): Highest levels of Xylitol and aloe Vera. Xylitol has been proven to have anti-cavity properties. Aloe Vera is part of the formula to soothe the gums. We use CMC as a thickening agent instead of using high amounts of glycerine as almost all toothpastes have. Glycerine is negatively charged and can super-coat the enamel surface. Plaque is positively charged so it attracts plaque to the teeth like a magnet. Also the coating of glycerine will decrease the remineralizing capability in the mouth as it is so coated and the minerals cant reach the tooth surface. We have only trace amount of glycerine in our toothpaste -Sea salt to tighten the gums, Sodium bicarbonate for greater cleansing: This is not a toothpaste you can go and find at your local drugstore! This is a specialized, dentist toothpaste to help you achieve your oral health goals much faster!